Competitive Moat
A durable advantage that protects a company from competitors.
A moat can come from network effects, proprietary technology, brand, switching costs, data or economies of scale. Investors look for evidence that early traction can be defended as the market matures, rather than easily copied.
Examples
A marketplace’s network effects deter new entrants. — A startup builds a data moat that improves with usage.
How it relates to The Startup Foundry
Defensibility strengthens Business Opportunity and Scalability. The Foundry helps you identify and articulate your moat to investors.