Flywheel
A self-reinforcing loop where each part of the business accelerates the others.
A flywheel describes compounding momentum — for example, more customers generate more data, which improves the product, which attracts more customers. Identifying and accelerating a flywheel can create durable, scalable growth.
Examples
A marketplace’s flywheel: more buyers attract more sellers, attracting more buyers. — Better data sharpens recommendations, boosting retention.
How it relates to The Startup Foundry
A credible flywheel strengthens your Scalability story — central to the Investability Report.