API (Application Programming Interface)

A set of rules that lets different software systems talk to and share data with each other.

APIs enable integrations, allowing a product to connect with other tools, embed functionality or expose its own services to developers. A strong API can be a growth and moat driver, creating stickiness and platform effects.

Examples

A startup integrates a payments API to handle transactions. — A SaaS offers a public API so customers can build on it.

How it relates to The Startup Foundry

Technical capability supports Executability and Scalability — areas the Investability Report assesses.

Related terms

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