Customer Discovery
The process of researching potential customers to validate a problem before building a solution.
Customer discovery involves interviewing and observing target users to confirm the problem is real, painful and worth solving. It de-risks product decisions and is central to lean methodology — building only what customers actually need.
Examples
A founder runs 30 discovery interviews before writing code. — Discovery reveals the real problem differs from the assumption.
How it relates to The Startup Foundry
Evidence from customer discovery strengthens your Market and Business Opportunity story in the Investability Report.