Cohort Analysis
Grouping users by a shared start point to track how their behaviour evolves over time.
Cohort analysis follows groups (e.g. users who joined in a given month) to reveal retention, engagement and revenue patterns. It exposes whether the product is improving over time and is a favourite investor lens on retention quality.
Examples
A founder shows improving retention across monthly cohorts. — Cohort curves reveal where users drop off.
How it relates to The Startup Foundry
Strong cohort retention is compelling evidence of scalability — exactly what the Investability Report rewards.