KPI (Key Performance Indicator)
A measurable value that shows how effectively a company is achieving key objectives.
KPIs are the handful of metrics a team tracks to gauge progress, such as MRR growth, churn, CAC or activation rate. Choosing the right KPIs focuses the team on what matters and gives investors a clear view of momentum.
Examples
A team sets weekly active users as its north-star KPI. — A founder reports five core KPIs to investors monthly.
How it relates to The Startup Foundry
The Investability Report helps you identify the KPIs investors care about and track them toward a fundable score.