Go-to-Market (GTM)
The strategy for how a startup reaches and acquires its customers.
A GTM strategy defines target customers, channels, messaging, pricing and sales motion. A clear, repeatable GTM is essential to scaling and is closely examined by investors, who want to see that growth is deliberate and efficient rather than accidental.
Examples
A startup chooses a product-led growth GTM with self-serve signup. — A B2B company builds an outbound sales-led GTM.
How it relates to The Startup Foundry
A credible GTM strengthens Scalability and Business Opportunity scores. The Foundry’s modules help you design and articulate yours.