Pivot
A fundamental change in strategy — product, market or model — based on what you’ve learned.
A pivot redirects a startup toward a more promising opportunity while keeping the learnings so far. Common pivots change the target customer, the problem being solved or the revenue model. Knowing when to pivot versus persevere is a core founder skill.
Examples
A startup pivots from B2C to B2B after finding stronger demand. — A team pivots its product after pilots reveal the real need.
How it relates to The Startup Foundry
The Investability Report can reveal where a pivot might unlock value, and the Action Plan helps you act on those insights.