Cold Outreach
Contacting investors you have no prior relationship with to seek investment.
Cold outreach involves emailing or messaging investors directly with a concise pitch. Success depends on personalisation, a strong one-liner, relevant traction and a clear ask. Warm introductions convert far better, which is why building a network matters.
Examples
A founder sends 50 tailored cold emails and lands three meetings. — A cold LinkedIn message to an angel leads to a call.
How it relates to The Startup Foundry
Rather than relying on cold outreach, Foundry founders get warm introductions to relevant investors through Investor Match and the network.