CRO (Conversion Rate Optimisation)
Improving the percentage of visitors who take a desired action, like signing up or buying.
CRO uses testing (e.g. A/B tests), UX improvements and messaging changes to convert more existing traffic, improving efficiency without extra spend. Small conversion gains can transform unit economics.
Examples
An A/B test lifts signup conversion from 3% to 5%. — A checkout redesign reduces drop-off.
How it relates to The Startup Foundry
Better conversion improves CAC and traction — directly boosting your investability score.