ICP (Ideal Customer Profile)
A description of the perfect customer your product is built to serve.
The ICP defines the firmographic and behavioural traits of customers who get the most value and are easiest to win and retain. A sharp ICP focuses marketing, sales and product, raising efficiency across the funnel.
Examples
A B2B startup defines its ICP as 50–200 person UK agencies. — Narrowing the ICP doubles conversion.
How it relates to The Startup Foundry
A clear ICP sharpens your go-to-market and Business Opportunity story for investors.