Product-Led Growth (PLG)
A go-to-market model where the product itself drives acquisition, conversion and expansion.
In PLG, users try a product (often free or freemium) and convert through the value they experience, with minimal sales touch. It can deliver efficient, scalable growth and is popular among modern SaaS startups, though it demands an excellent self-serve product.
Examples
A tool offers a free tier that converts users to paid. — A PLG startup scales with a small sales team.
How it relates to The Startup Foundry
PLG efficiency strengthens the Scalability narrative the Foundry helps you build.