Sales Pipeline
The visual view of prospective deals moving through stages toward closing.
A pipeline tracks opportunities from first contact to closed-won, with stage-by-stage conversion rates and values. It powers revenue forecasting and shows whether the sales motion is repeatable — a key investor concern at seed and beyond.
Examples
A founder forecasts £200k of pipeline weighted by stage. — Pipeline coverage reassures investors about growth.
How it relates to The Startup Foundry
A credible pipeline strengthens your traction evidence in the Investability Report.