SEO (Search Engine Optimisation)
Optimising a website to rank higher in organic search results and attract free traffic.
SEO covers technical setup, content quality, keywords and backlinks to improve visibility in search engines. It is a long-term, compounding acquisition channel that can lower CAC dramatically once established, making it attractive for capital-efficient growth.
Examples
A startup ranks on page one for a key term and gains steady signups. — A content strategy drives organic traffic over 12 months.
How it relates to The Startup Foundry
Efficient channels like SEO strengthen unit economics and the Scalability story investors reward.